It wasn’t until 1890, around the time of the Women’t rights movement, that women were encouraged to “exercise their power as rational consumers”. Women’s role in the world was beginning to change around this time, and women were given more say in society. The wallpaper industry decided to capitalize on this change and began to encourage women to embrace interior design and home making. I found the section in the Women and Wallpaper article that said “While, many reformers of the period suggested applying restraint, holding emotions in check and curbing desire in order to constitute a virtuous life. At the same time, the seduction of wallpaper was also described as dangerous and something to be wary of. For example, Ladies World magazine warned women about the seduction of traveling wallpaper salesmen and counseled shoppers to have a friend “to stand by you and counteract the persuasions of the salesman…if you have no knowledge of color or design, or the harmony of things, and you find yourself unhesitatingly in the hands of the wallpaper salesman, and he is clever and you are not worried about money limitations, the way is easy” incredibly amusing. I find it really funny that magazines told women to be wary of traveling salesmen and to have a friend to talk them down from buying anything outrageous or hideous just because it cost a lot or because they were schmoozed by the salesman.
I never really think about wallpaper. Most people don’t have wallpaper in their houses any more, most people have paint now. So the fact that it was such a controversial topic is really funny to me. The part about May Morris being seen as too young and inexperienced to create the work she created is frustrating to me as a twenty-two year old woman because there are plenty of women my age and much younger who are more accomplished artists than some fifty year old men who claim to be artists. I am glad that she was able to overcome this setback and that at age twenty-three she became a director of the embroidery department at Morris & Co., her father’s company.